How to increase sales and territory with online freight services.

January 12, 2018

Whenever a purchase is made online, you will have to consider shipping costs. For small items, this is typically a smaller fee, but larger items can substantially impact the bottom line, especially for small business owners that are looking to expand. Unfortunately, the cost of shipping can deter a small business from shipping outside their normal territory.

However, with assistance from an online freight service, small business owners can make this process easier and more cost-efficient. 


The cost of shipping.

If you aren’t experienced with negotiating freight rates or are unfamiliar with shipping best practices, the costs of shipping may surprise you. Factors like distance, driver availability, timeliness, and even freight density can increase the shipping costs you have to pass on to your customer. It can even prevent you from making a sale.

Recently, we worked with Northland Cedar, a furniture builder in Minnesota, to assist them in getting a quote on a large shipment for a customer. The owner was afraid he wouldn’t be able to sell as much furniture as he would like because the cost of shipping would be too high for the customer.

Northland Cedar contacted us in hopes that we would be able to provide a freight shipping quote that their customer could afford. Our team was able to provide a quote that worked for the customer and as a result, contributed to Northland Cedar’s largest sale in their company’s history.


Increasing sales with an online freight service.

Our clients come to us for a variety of reasons, and many times they’re looking for experts that can assist them with their shipping needs. When customers like Northland Cedar have a team of experts to help them handle their large shipments, they can potentially save money on shipping costs and pass those savings on to their customers. Those savings might be the difference between making a sale or losing one.

A positive customer experience like this gives small businesses the opportunity to gain repeat customers who want to develop a relationship.


Final thoughts.

Freight shipping is most productive when there’s a team of people you can trust to help with it. Businesses can increase their sales by using online freight services that assist them with decreasing costs and implementing shipping best practices for a better experience. Northland Cedar was able to make a large sale thanks to our experts and we’re happy to do it for other businesses as well. To learn more about our services and how we assisted Northland Cedar, read our case study.


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