Northland Cedar case study.

The challenge.

From their inception, most of Northland Cedar’s clientele came from within their delivery area in northern Minnesota. In the interest of expanding their business, the company began testing the waters of online marketing, driving potential clients from across the country to their website to view their product catalog. One day, owner John Cox received a phone call from an out-of-state customer with an extensive list of products they were interested in. However, they were concerned the high cost of freight shipping would limit how much they could buy.