TankAndBarrel.com case study.


The customer.

TankAndBarrel.com is an authorized e-commerce retailer for more than 20 tank and barrel manufacturers. As a family owned and operated business, they keep their overhead low and pass on the savings to their customers. The site offers more than 2,000 individual products that ship direct from the manufacturer to customers across the country. With an A+ rating from the Better Business Bureau, the company is committed to ensuring their customers have a great experience each and every time they use the site.

The challenge.

When TankAndBarrel.com launched in 2014, the owners quickly realized they needed some shipping and logistics help. Because many tanks and barrels are too large and bulky for parcel service, they usually have to ship LTL or flatbed. For TankAndBarrel.com, this meant manually calculating shipping rates for nearly every order placed. “For the first few months, we were going nowhere fast,” said company president Bill Vasel. “We were losing sales. Online customers have come to expect instant shipping rates. If they couldn’t get that from us, they would simply go somewhere else.”

The process.

After a few months of slower sales, TankAndBarrel.com started the process of looking for logistics help in order to improve their customer experience and offer instant online quotes. After investigating several companies, TankAndBarrel.com found the perfect partner in Freightquote by C.H. Robinson. The process started with some basic education about the complex world of LTL shipping. Freightquote provided TankAndBarrel.com with whitepapers, resources and one-on-one assistance. “We were surprised how quickly our rep could walk us through everything,” Vasel said. After reviewing and implementing some best practices, TankAndBarrel.com was ready to integrate Freightquote technology into their website and provide support for their customers instead of fielding calls for quotes.

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