Using a freight shipping calculator and other e-commerce shipping solutions to cut costs.

Small business owner

As an employee or owner of an e-commerce company, building out your online storefront, creating a unique brand voice and marketing to your audience can all be very exciting, but also time consuming. As a result, it’s very easy to overlook the complexities that can come with shipping large, freight-weighted products to your customers after they hit “submit order.”

Establish a sound freight shipping strategy from the start to put your online business ahead. There are e-commerce shipping solutions to help you create a freight shipping calculator for your website or even fully customized integrations for advanced functionality. These additions to your e-commerce site could help your business save time and money, while you also deliver a superior customer experience. Lauren Freedman, President of the E-tailing Group says, “Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.”

Let’s take a look at how a freight shipping calculator and other tools can help your e-commerce business.


1. Freight shipping calculator.

As you develop or enhance your e-commerce website, think about all the times you’ve shopped online and then abandoned a shopping cart right before ordering due to a high, unexpected shipping cost.

By adding a freight shipping calculator or widget to your site, you will be giving your customers an easy way to access shipping quotes and avoid surprises, especially when buying pallet-sized goods. The only thing the calculator should ask the user for is their zip code and delivery location type (business, residential, etc.). You’ll input the freight details and origin information when you create the calculator.

The cost-saving benefits will be realized in more ways than one. Your business may free up customer service representatives that would otherwise be needed to answer freight quote related questions. In addition, your customers will have all the information they need to make the purchase and will likely convert into a satisfied and loyal customer.


2. Freight shipping plugins.

Thanks to innovative technology, it’s possible to add freight services right into popular e-commerce shopping carts with a single download.

By implementing a shopping cart extension in your e-commerce site, you can add shipping quote and transit time information into the checkout process. Freight charges will be added to the total cost, and your customers get one seamless transaction.


3. API integrations.

When you have a custom website or build your e-commerce store on a shopping cart platform without plugins available, you still have options. Look for an API to create a custom integration for your site. Using the API to create a tailored solution puts a full suite of freight calculation and management tools at your fingertips.

Beyond the quote and the transit times displayed in the checkout process for your customers, you can also request the pickup when the goods are ready, track shipments and manage your freight through a dashboard. Once again, you are freeing up personnel while also providing an easy process to assist your customers.


Final thoughts.

Selling freight-weighted items online can be easy. Use a freight shipping calculator and other handy e-commerce shipping solutions to make the process more effective while cutting costs and saving time – your customers will appreciate it too.

If you’ve determined that any or all of these tools are right for your business, feel free to reach out to Freightquote by C.H. Robinson and we will be happy to get all your shipping questions answered.


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